Do you sell my photos and videos?

No. We do not sell your files, do not pass them on and do not use them as training data for AI models. It is written into our terms as well, so it is not merely a friendly intention but something you can hold us to. The service is run from Sweden, and the terms say Swedish law applies.

The business model is deliberately simple for exactly that reason: you pay 99 kr (Swedish kronor) once for a service, and that is the entire revenue. We do not need to make money from your content, because we make it by doing a job for you. Services that are free have to find their revenue somewhere else. That is worth thinking about when you choose where to put your private pictures.

Uploads and finished archives are deleted automatically within 48 hours, and you can delete them yourself as soon as you have collected your archive. The deletion is set at the storage level, which means the files disappear even if something in our own code stops working.

No human here needs to open your files for the processing to work. It is an automated process that reads metadata and writes it back. We do not look at your memories, and we have no reason to.

If we ever wanted to use content in marketing, which we do not plan to, it would require us to ask you and you to say yes. The example pictures you see on this site are made up and show no real customer's material.